WMWM was established in Shanghai in 2015 and participated in London Fashion
Week in the same year. The brand was selected as the winner of Lane Crawford’ s
“Creative Assembly” and then entered the market. In September, the brand had been
selected into Mercedes-Benz Fashion Week Prague.
WMWM created a boyish college style with neat silhouettes, unique tailoring, and ex-quisite fabrics. Aimed to create an image of women who pursue individuality and in-dependence.
It is a cold-tuned romantic that balances emotions and calmness. Concise the neutral
silhouettes, cool and neat tailoring are the iconic design aesthetics of WMWM.